The Ghost Architect of Cultural Connection

Amyr Heard operates at the intersection of high-level strategy and human-centered storytelling. As the Founder of Social Fancy and the visionary behind Genius Behavior, she has spent over 20 years serving as the silent engine behind some of the world's most iconic brands. Amyr doesn’t just build systems; she builds resonance.

The Strategy & The Story

In a tech-saturated marketplace, Amyr bridges the gap between the efficiency of Artificial Intelligence and the necessity of Human Connection. Through Social Fancy, she leverages AI to architect seamless business systems, while her work with Genius Behavior empowers leaders to operate at their highest frequency. Using her background as a published journalist and global performer—having graced stages from the U.S. to Dubai—she ensures every narrative remains rooted in humanity.

Career Highlights & Cultural Impact

Entertainment: Facilitated cultural PR, strategic marketing, and red-carpet execution for Marvel’s Captain America: The Winter Soldier; provided strategic insights for Netflix and Coca-Cola; and led cultural campaigns for NBC’s Chicago Fire, Fox’s Empire, and HBO’s Game of Thrones.

Innovation & Governance: A 4+ year partner for Comcast The Farm, Comcast Ignite, and Comcast SBGS for founder-led innovation platforms and current Marketing & Communications Lead on the Board for the Georgia Sports and Innovation Coalition.

Digital Narrative: Directed the social media strategy for Howard University during the historic 2020 Vice Presidential election, generating viral, nationally-cited content.