For Experts, Executives & Entrepreneurs
AMYR HEARD
You've done the work. You've built the expertise, delivered the results, and earned your place in the room. The only thing missing is the visibility to match. Amyr Heard helps experts and executives go from invisible to visible — using 20+ years of campaign strategy and AI-powered tools to build personal brands that get seen, respected, and chosen.
Stilettos & Shelltoes
THE DUALITY THAT MAKES THE DIFFERENCE
Above the noise, there is the Stiletto. This is the sharp edge of strategy. It is the precision required to launch a Marvel blockbuster, architect visibility for Netflix, and fulfill high-stakes promises for NBC Universal. It is the data, the scale, and the execution.
At the base, there is the Shelltoe. This is the rhythm of the street and the pulse of the community. The Shelltoe stays grounded so the vision stays honest. This is the 2006 spark of Social Fancy and the intentional intelligence of AI systems that move a brand from the generic to the genius.
Amyr Heard moves between two worlds. The Stiletto represents the sharp, data-driven strategy she provides to global giants like Comcast and NBC. The Shelltoe represents the grounded, cultural grit she used to launch red-carpet screenings for Marvel or viral social strategies for Howard University. She doesn't choose between precision and pulse, she builds in both.
Free Resources
The Visibility Blueprint
A Strategic Guide for Experts Ready to Be Seen
You have the expertise. What you may not have is a clear strategy for making sure the right people see it.
Download The Visibility Blueprint — a free guide that walks you through exactly where your visibility is breaking down and what to do about it. Inside you'll find a self-assessment audit, the Shell Toe & Stiletto framework, and a 3-step action plan you can start using today.
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THE VISIBILITY EDGE
A Focus Intensive for Experts Ready to Be Seen
Work With Amyr
You know your work is exceptional. The problem isn't what you do — it's that not enough of the right people know you do it.
The Visibility Edge is a focused one-on-one intensive where we take your expertise, your story, and your goals and build a personal brand strategy that makes you impossible to overlook.
This is not a generic coaching session. It is built on 20+ years of campaign strategy behind some of the most recognized brands and cultural moments in the world — now applied to the most important brand you'll ever build: yours.
Question First? Connect with Amyr on LinkedIn
What's Included
A 90-minute deep-dive strategy session
A personalized visibility audit and positioning framework
AI-powered tools and prompts customized to your brand voice
A 30-day visibility action plan
7-day follow-up support
The goal isn't just to show up. It's to be seen, recognized, and chosen.
Most experts lead with one or the other — strategy or soul, precision or culture. Amyr leads with both. That's not a skill set. That's a competitive advantage. And it's what makes the difference between a brand that exists and a brand that is impossible to ignore.
Brand Sponsors, Partnerships &
Festival Activations
A curated history of strategic collaborations, where high-level vision meets tactical execution for global brands and premiere festival stages.
THE "MULTI-HYPHENATE" IDENTITY
THE STRATEGIST
Providing high-level insights for brands looking to authentically engage with culture and emerging audiences.
THE CREATIVE
Architecting viral social narratives and digital concepts that bridge the gap between institutions and the community.
THE CONSULTANT
A precision partner for agencies of record and global corporations needing specialized execution and "boots on the ground" expertise.
THE SPEAKER
A vibrant communicator and storyteller who translates 25 years of industry lessons into actionable insights for workshops, panels, and global stages
THE EXPERIENCE ARCHITECT
Managing large-scale tours and high-profile events with a focus on seamless logistics and cultural resonance.
Ready to Work with Amyr?
Selected Campaigns and Cultural Initiatives
FEATURED WORKS
Captain America Winter Soldier
Marvel/Disney
Microsoft Zune
Microsoft
Two Decades of Strategic Influence
WHAT MAKES THIS DIFFERENT
There is no shortage of brand coaches, marketing consultants, or visibility experts. What is rare is someone who has actually done the work — at the Marvel level, the NBC level, the Howard University level — and can translate that experience into a strategy for your name, your story, and your goals. That's what you get here
High-Profile Brands & Campaigns
Award-Winning Excellence
Global Reach Resonance
PROFESSIONAL hIGHLIGHTS
Strategic Advisory & Insights
Netflix: Provided cultural strategy and audience insights to inform original programming and diverse audience engagement.
Coca-Cola: Strategic consultant for brand-level insights and audience approach.
Comcast: Spent 4 years architecting innovation platforms and digital strategies for founders and small business owners.
Campaign Facilitation & Cultural PR
Marvel (Captain America: The Winter Soldier): Facilitated the cultural PR and red-carpet screening for Atlanta, focusing on the historic debut of Anthony Mackie as the Falcon.
NBC & FOX: Long-term strategic partner for cultural campaigns across major programming including Empire, Rosewood, The Voice, Chicago Fire, and Smash.
Howard University: Led the social media strategy during the historic 2020 election cycle, creating viral moments that were amplified by national news outlets.
Experiential & Tour Management
McDonald’s, Perfetti Van Melle, & Wrigley’s Big Red: Led regional execution and management for the "Passport to Play," “Mentos Freshmaker,” and "AND1 Mixtape" national tours.
HBO (Game of Thrones): Facilitated high-profile experiential events during major cultural touchstones like the Sundance Film Festival and All-Star Weekend.
REAL STORIES FROM OUR VALUED
CLIENTS & PARTNERS
Working with Amyr is effortless. She brings clarity, creativity, and professionalism to everything she touches. Truly one of a kind.
Amyr has a gift for seeing the bigger picture while never losing sight of the details. She made our vision feel possible — and then made it real.
What sets Amyr apart is how much she genuinely cares. You never feel like just another project. She shows up fully, every single time.
Helping experts and executives
go from invisible to visible.
Strategy. Story. AI.
25+ years of proof.
Copyright 2026. Amyr Heard. All Rights Reserved.